TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

dba.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded this course will be able to have information about the core concepts of marketing.
  • The students who succeeded this course will be able to develop marketing strategies.
  • The students who succeeded this course will be able to analyze the actors in marketing micro / macro environment and conduct a SWOT analysis.
  • The students who succeeded this course will be able to do market segmentation, targeting and positioning of a product/service they have chosen.
  • The students who succeeded this course will be able to develop marketing mix strategies for a product/service they have chosen.
Course Description

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to the course, going over the syllabus
2 Introduction to Marketing Plan & Strategies Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
3 Marketing Environment - Micro & Macro (SWOT and 5 Forces) Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
4 Consumer Behavior Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
5 Segmentation, Targeting, Positionning Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
6 In Class Case Study T-Box
7 Midterm
8 Marketing Mix: Product & Branding Strategies Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
9 Marketing mix: Pricing Strategies Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
10 Holiday
11 Marketing Mix: Distribution Channels Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
12 Marketing Mix : Communication Strategies Principles of Marketing, 14th ed. Philip Kotler, Gary Armstrong, 2012, Prentice Hall
13 In Class Case Study Victoria's Secret
14 Review of the Semester
15 Review of the Semester
16 Review of the Semester
Course Notes/Textbooks Above stated book chapters and Powerpoint presentations
Suggested Readings/Materials Other marketing books & jounal articles that are recommended by the professor

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Portfolio
Homework / Assignments
4
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
0
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
3
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
3
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
20
Final Exams
24
    Total
125

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration X
2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves X
3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written X
4 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis X
5 It is required to know and practice the quality and productivity principles of business life X
6 Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions X
7 Acquiring leadership qualifications and applying them successfully X
8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence X
9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking X
10 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing X
11 Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) X
12 Intermediate in both written and spoken of a second foreign language
13 Able to use computer programs and technology to an adequate level required by business practices. X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010